At Pipit, we have chosen to call our flagship solution PurchLive an "interactive e-commerce" solution. What does that mean, exactly? In short, it means PurchLive brings the proven techniques of real-world retailing to e-commerce, extending the depth and reach of your site and creating a more powerful (and profitable) e-commerce experience. Our goal was to make the online shopping experience more fun and engaging -- like offline shopping. We all know that offline shopping has always been about more than buying. It's social, collaborative, and fun. Since its inception online shopping has been built around the idea of "efficiency" rather than the proven principles of retailing: creating an "experience". At Pipit, we create an online experience that engages shoppers more fully than ever before, and fosters increased traffic and orders. Don't take our word for it. Check out our demo to see it for yourself!